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Clean label food trends

How to Navigate the “Clean Label” Trend in the Food Industry

This food marketing gray area has only become cloudier as it grows more popular. It seems everyone wants “clean label” foods, but no one can agree on exactly what such labels indicate. Used as a one-size-fits-all term — for anything ranging from “all-natural” and “heart healthy” to “sugar-free,” “made with sea salt,” and “trans-fat free” […]

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